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GUEST POST

Katja Anderson on Richard Avedon’s ‘Observations’

Shortly after our first post on Avedon’s ‘Observations’, Katja Anderson got in touch to offer her own contribution to this months book, and we are really pleased she did: below is Katja’s piece which offers background, comment, deconstruction and a few ‘behind the scenes’ facts, a great read. (Don’t have a copy of ‘Observations’? – Take a look at our video)

Katja Anderson – Richard Avedon’s ‘Observations’

In 1959, lovers of photography and popular fiction alike were eagerly awaiting the publication of Observations, a collaborative effort between Richard Avedon and Truman Capote.  Avedon had taken the photographs, all portraits, an interesting departure for a man known primarily as a fashion photographer.  Capote, an old friend, was asked to write the text, while Alexey Brodovitch, then the former art director of Harper’s Bazaar and the man who had made certain Avedon would work for the publication, was responsible for the layout and cover art.  It was an interesting time for anyone associated with Harper’s Bazaar, which included Capote.  While never a staff writer, he had written an article when in his early twenties, a relatively obscure writer of short stories.  The fiction editor had sent him to New Orleans, accompanied by Henri Cartier-Bresson.  Capote commented: “I’ve never worked so hard and I never want to again.”

Somerset Maugham, 1958 ©RICHARD AVEDON

Harper’s Bazaar had some of the most talented people in the business on the masthead, ranging from Brokovitch to the brilliant editor-In chief Carmel Snow; Avedon later claimed that everything he knew he had learned from her.  She hired him, Brodovitch having sung his praises.  Avedon was twenty-two, a high school dropout who served his country during World War II by working as a photographer, using his Rolleiflex (a going away present from his father) to take one I. D. photograph after another for two years. After returning to New York, he enrolled at the New School, where he was taught by Brodovitch.  Brodovitch, struck by similarities between Avedon’s work and that of Martin Munkasci, an eminent  photographer on the Harper’s Bazaar payroll.  It was the real reason Carmel Snow hired him.  Both men depicted models smiling, laughing, exceptionally energetic, constantly in motion (as Avedon himself was).

Ceasre Zavattini, 1958 ©RICHARD AVEDON

Diana Vreeland was another brilliant member of staff, a fact that understandably evaded Avedon when they first laid eyes on one another.  As he recalled many years later: “Vreeland returned to her desk, looked up at me for the first time and said, ‘Aberdeen, Aberdeen, doesn’t it make you want to cry?”  He continued with: “Well, it did. I went back to Carmel Snow and said, ‘I can’t work with that woman. She calls me Aberdeen.’ And Carmel Snow said, ‘You’re going to work with her.’”  It was the beginning of a forty-year professional relationship, as well as a close friendship.  Avedon and Vreeland inspired the Audrey Hepburn film Funny Face, Dick Avedon hired as adviser, helping Fred Astaire portray his alter-ego Dick Avery.

That was in 1956; the film was released the following year. Avedon and Capote had been friends for years (“Dickiboo”). Near-exact contemporaries, both attained
fame early, Capote with his bestselling first novel, Avedon as a photographer, sufficiently well known for Life magazine to publish page after page of his portraits of Broadway stars, referring to him by surname. But the photographs were lacklustre. Good enough for a widely circulated magazine aimed at the average American, but not Avedon. By the early Fifties, his style had changed dramatically by eliminating every superfluous detail, as well as exploiting the Rolleiflex, capable of producing “a hallucinatory sharpness.”

The Duke and Duchess of Windsor, 1957 ©RICHARD AVEDON

Avedon was as driven, as intense as Capote was relaxed. He continued to work on portraiture, placing subjects against a background of medium or lighter hue.  By 1957, if not earlier, he had become skilled at saying exactly the right thing to elicit an emotional response. Everyone, particularly celebrities, wore masks in public and Avedon was determined that the masks would, if not fall off completely, at least slip.  His portrait of Marilyn Monroe exposed a lost, vulnerable woman, oblivious to her blonde beauty and highly sexual presence. Perhaps the expression was fleeting, perhaps not, but the challenge for Avedon was to capture it on film as quickly as possible, not to mention eliciting it; while Avedon sought to have good relationships with his models, even taking the trouble to discover the food and music they liked, a celebrity sitter was a very different matter. Usually, there was no relationship between celebrity and photographer, and while Avedon which buttons to press as far as the models were concerned (he tended to use the same models over and over) there was no such luxury with a stranger, no matter how famous.   Sessions were brief, about ten minutes long, so Avedon would ask a provocative question. Or make a statement certain to elicit an emotional response.  While photographing the Duke and Duchess of Windsor, he casually mentioned a taxi driver hitting a dog earlier. The masks slipped, if only for a moment; Avedon clicked away on the Rolleiflex and revealed the Windsors as the sad, tired couple they had become.

Katherine Hepburn, 1955 and Bridget Bardot, 1959 ©RICHARD AVEDON

Brigitte Bardot was another matter, merely looking at the viewer, too characteristically languid to be surprised.  Marella Agnelli was positively tranquil, serenely gazing into the camera, the only sign of life in her limpid, faintly glowing eyes. Including her portrait in Observations was surprising, as was that of  American social figure Barbara ‘Babe’ Paley.  Both Marella and Babe were best known to those who read fashion magazines and gossip columns. And there was little room to spare in the book;  images fought for space. By 1959, Avedon had such an impressive body of work (in terms of quality as well as quantity) that rejection was rather more common than inclusion.  As Brodovitch was responsible for the layout, one suspects he advised his former protege.  One suspects, too, that Capote pressed for the portraits of Marella and Babe (two of his closest friends) to be chosen.  A travel diary kept by a seventeen-year-old Grand Tourist inspired his text, likening the women to swans.  A lovely, exceptionally graceful image, but one reads on.  Thanks to a wealthy man, “…a husband, a father”, these women created an illusion of beauty, the ‘swan illusion’, a substitute for the real thing, so powerful, so convincing that everyone who lays eyes on the swans is convinced as well. A backhanded compliment if there ever was one, but one with more than a grain of truth, as is the case with many observations.

Katja Anderson

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COMMENTS GUEST POST

Erik Palmer on Avedon’s ‘Observations’

Erik Palmer, creative director of Vico Collective and teacher of communication theory at Portland State, offered this great comment to Wayne Ford’s synopsis yesterday that we thought was deserving of it’s own post.

I own a battered copy of Observations, but had not looked at it in a couple of years. So, coming to it with fresh eyes, I think the first thing about the book, which we mostly take for granted, with our contemporary sensibility, is its very magazine-like architecture.

Viewing Observations from 2011, it’s hard to see how provocative it must have been to try to synthesize pop culture and high culture in a formal publication like a book, and in the way that Avedon and Alexey Brodovitch attempted here. Unlike a whole, unified, complete book, we have the joining of a number of not obviously related chapters, like magazine features: The Actors, The Singers, The Swans, The Couples, and so on. And then we have an even greater stylistic and thematic jump to Italy popped into the middle of this book.

Pages 74/75 The Italians ©RICHARD AVEDON 'Observations'

I don’t find the approach completely satisfying or successful. By comparison, I much prefer later Avedon books where he pursued a consistent formal approach, including the American West and Richard Avedon Portraits. These are the books where Avedon most clearly and successfully gives us what I want from him: the sense of confrontation that defined his white background portraiture.

Another important formal element that we see in Observations is the development of Avedon’s strategies of montage: his use of two images on facing pages to make implied claims of similarity or difference between the people pictured. Again, it seems obvious to our 21st-century media-saturated eyes that we should do this as photographic designers, but look for comparison at the techniques of sequencing and montage in The Americans.

Pages 146/147 ©RICHARD AVEDON, 'Observations'

Avedon’s pictures speak to each other and create higher orders of metaphorical meaning in a way distinct from Frank’s sequencing. Consider, for example, page 146, where Avedon joins photographs of Robert Oppenheimer and Martin Darcy in a similar stance, and that helps to inspire Capote’s analysis of appearance and virtue.

Erik Palmer

If you would like to write a guest post on the Photo Book Club, please contact mail@photobookclub.org

For those interested, Erik wrote a doctoral dissertation on Avedon’s work which can be accessed here (requires ProQuest subscription from your library)

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CONTEXT GUEST POST

The Americans in Context – John Edwin Mason

This post, looking at ‘The Americans in Context’ has been written by John Edwin Mason is a writer and photographer who teaches African history and the history of photography at the University of Virginia. You can read his fantastic blog here and follow John on twitter here. A big thank you to John for this contribution, if anyone else would like to write on the Photo Book Club, pop us an email.

Robert Frank’s The Americans:  Some Notes on Context
John Edwin Mason

Wayne Ford’s perceptive comments about the ways in which The Americans was received, when it appeared in the United States, have got me thinking about the historical context within which Frank made and published his photographs.  That context — riddled as it is with complexities and contradictions — can itself suggest a series of commentaries about both the photographs and the ways in which people responded to them.

Wayne is quite right when he says that, on the whole, that American reactions to the book were initially hostile.  While the New York Times was ambivalent (conceding that Frank had talent), most reviews were unambiguously negative.  J. Hoberman has summed it up nicely:  “…[most] Americans took The Americans personally.  The book was characterized as ‘sick,’ ‘warped,’ ‘joyless,’ ‘dishonest,’ ‘sad,’ ‘neurotic,’ ‘marred by spite, bitterness, and narrow prejudice.’  Coming from a foreigner, the title was an insult.  Why not ‘Some Americans?’”

Covered car, Long Beach - California ©ROBERT FRANK

It’s not hard to understand where this hostility was coming from.  The nation that confronted people, when they opened the pages of The Americans, was anything but the “Shining City on the Hill” that so many have so often imagined it to be.  Instead, the country was a dystopia, its citizens alternately menacing, menaced, or estranged.  The photos often reveal racial hierarchies and class stratification.  In many of them, fear, anger, and suppressed rage — sometimes masked by a boisterous bravado — seem to linger just below the surface.  Frank wasn’t making any of this up, and people knew it.  They hated him for showing it to them.

If Frank’s Americans seemed to be beset with both tangible and existential anxieties, we can understand why.  Early victories in the African-American civil rights movement destabilized the old certainties of white supremacy.  Suburbanization disrupted established communities and broke families apart.  Cars choked the highways.  Post-war prosperity failed to eliminate poverty.  Always present, but largely unseen were the Cold War and its threat of nuclear annihilation.

Charleston - South Carolina ©ROBERT FRANK

No one who had read The Americans would have been surprised by what was to come a few short years later — the assassinations (the Kennedys, Martin Luther King, Malcolm X), the urban rebellions of African-American youth, and the disastrous escalation of the Vietnam War.

Ranch Market - Hollywood ©ROBERT FRANK

Then as now, however, there were many Americas and many sorts of Americans.  Frank didn’t capture them all and couldn’t have, even if he had tried.  As a result, people had a point when they said that the book was actually about “some Americans.”

Frank saw the darkness in the American soul, but he rarely captured the light.  The years during which he shot, edited, and published The Americans — 1955 to 1959 — belonged as much to Elvis Presley and Chuck Berry as to anyone else.  They were the commercial avatars of a cultural revolution that was leaving few aspects of American life untouched.  This was the decade of rock ‘n’ roll, civil rights, abstract expressionism, and the Beats.  Rosa Parks and Martin Luther King, Allen Ginsberg and James Baldwin, Jackson Pollack and Jasper Johns, James Dean and Marilyn Monroe could all lay a claim to it.  Coincidentally, if not ironically, Disneyland opened in a Los Angeles suburb just a few months before Frank passed through town.

Movie Premiere - Hollywood ©ROBERT FRANK

The ’50s were as exuberant as they were bleak, but we rarely see this in Frank’s photos.  (Interestingly, Jack Kerouac, who wrote an introduction for the US edition of The Americans, managed to capture some of both qualities in his early novels.)  Nobody relying on The Americans for their knowledge of the US would have anticipated much of what was to come next — the successes of the civil rights and anti-Vietnam War movements, the emergence of women’s and environmental (Green) movements, not to mention hippies, Woodstock, and bell bottom jeans.  Frank’s America hadn’t disappeared, as Richard Nixon’s victory in the 1972 presidential election made perfectly clear.  It was, however, one America among many.

It does nothing to diminish Frank’s achievement to say that the truths he captured in The Americans are partial and contingent, rather than comprehensive and absolute.  The insights are powerful, the photographs are beautiful, and we cannot plausibly ask for anything more.  The book remains essential reading and viewing for anyone who wants to understand the history of photography or the nature of American society in the 1950s.